Case Study
The Ventura Marathon
The Ventura Marathon and RunSignUp Overview: The Ventura Marathon sets an example for efficient, self -service participant management. The Basic Setup The Ventura Marathon uses a fairly standard, straight-forward setup. A few highlights of their setup: ? They use multiple Registration Periods to reward and encourage earlier registration (from $75 11 months prior to Race Day all the way to $130 the week of the Marathon). ? They have ed