THE VALUE OF DIGITAL CIRCULARS CASE STUDY:Case Study: The Value of Digital Circulars 2 INTRODUCTION Digital circulars offer tremendous value to retailers and manufacturers. While it’s true that digital circulars are an effective tool for creating demand for online purchases, the value of a digital circular extends far beyond e-commerce transactions. In this case study, BlueToad’s retail client, Pat Catan’s Craft Centers, shares how their

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