CASE STUDY: THE U.S. NATIONAL WHITEWATER CENTER How a Large-scale, Pumped Whitewater Attraction Drives Tourism, Economic Impact, and Brand Value Copyright ©2019 S2O Design and Engineering World’s Largest Pumped Whitewater Park Above Interstate 485 in Charlotte, N.C. hangs a green sign capturing drivers’ attention: “U.S. National Whitewater Center, Home of USA Canoe & Kayak, Official U.S. Olympic Training Center.” It’s there because of the 1,300-acre U.S. National Whitewater Center (USNWC), a massive outdoor sports and recreation complex built in 2006 along the Catawba River to “promote the active lifestyle.” The USNWC does just that by offering more than 30 land- and water-based activities to all levels of participants, as well as outdoor instruction and certification

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