EFI MarketDirect StoreFront Case Study Since its inception in 2005, The Sourcing Group (TSG) has focused on exceptional customer service and a unique business model. Likening his business to an Amazon user experience for the brand and merchandise space, Founder/CEO Billy Caan and his team have created an extensive platform for enterprise strategies. Clients from the healthcare, insurance, financial, and restaurant industries benefit from a one-stop ecommerce source for their print and branded merchandise needs. Caan described TSG as a hybrid business model that encompasses traditional elements like outsourcing, design and creative services, advertising agency functions, fulfillment operations, inventory management, and accounting. “The Sourcing Group is a hybrid of all thos

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