The product data advantage How a richer analytics program drives competitive advantage2 Robust product data can have a significant impact on both product and business success according to our recent survey of nearly 200 product teams. Asked to evaluate the state of their analytics programs, the performance of their best applications, and their relative performance with peers, those with the most advanced analytic programs consistently reported the best results. These companies reported higher ARR, greater profitability, higher growth, and lower customer churn than their competitors. While most respondents recognized the importance of measuring product performance, a significant number of them currently collect little or no product data at all. Companies that invest to establish

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