Barrett Firearms designs and manufactures large-caliber rifles and is an innovator in optics for long-range shooters. When the DoD selected Barrett to provide M107 rifles for their active duty soldiers, they insisted that all rifles be marked with an IUID label. The company researched the impact of the Army’s IUID requirement on its operation. However, getting answers on IUID was a challenge—they checked with the Defense Contract Management Agency (DCMA), but couldn’t find a clear answer to their problem. Barrett needed a single- source IUID solutions provider who could help with hardware, software, and registering assets with the IUID Registry. However, they didn’t have the personnel or resources available to dedicate solely to IUID planning and ramp up. That’s when they gave

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