Case Study

The Power of Projection

The Power of Projection

Pages 3 Pages

Kyle Schlegel is learning about the power of projection. For the first time, Schlegel, who is the Global Marketing Director, Racquet Sports, for Wilson Sporting Goods, used Epson projection technology in the Wilson retail store at one of the world’s biggest professional tennis tournaments, in New Y ork at Flushing Meadows Corona Park in August and September of last year. “We wanted to move from something that had been mainly a transactional experience to one that was much more branded,” Schlegel explains. Epson laser projection products, he says, including the new LightScene EV-105 accent lighting laser projector, brought the brand experience to fans in ways that would not have been practical, or even possible, with other technologies. “It was a great change,” he says. “Not onl

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