Case Study The On Wall Street Branch Manager Awards 2008-2010king fish media case studies 2 Objective mains tay investments (a division of n Y Life) was looking for a creative way to learn more about its customers and to get closer to key invest- ment company branch managers across major investment firms in the u.s . (i.e. s mith Barney, morgan s tanley, merrill Lynch, Wachovia, etc). t he company selected s ource media’s On Wall Stree

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