Industry: Local Authority - Public Sector Based in: Maidenhead, United Kingdom Vehicle Type: BMW MINI Cooper Fleet Size: 13 The Objective: Setting the Standard in Driver Safety and Sustainability The Royal Borough of Windsor and Maidenhead is a prime example of how innovative fleet practices can lead to greater safety, efficiency, and sustainability. Telematics was instrumental in helping the fleet reduce speeding and driving standards complementing their AlphaCity Car-Sharing program. Safety is a top priority for the Royal Borough.“To have a safe fleet — that was the first goal for using telematics,” explains Fleet Manager Mark Green. Mark, who was recently recognised in the GreenFleet 100 Most Influential list, oversees the Council fleet which includes 13 Mini Coopers. Th

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