Case Study

The Look That Sells for...Gerland’s Food Fair

The Look That Sells for...Gerland’s Food Fair

Pages 1 Pages

LO5-177e www.metro.com/grocerysolutions The Look That Sells for...Gerland’s Food Fair During a trip to visit grocery stores around the country, Gerland’s Food Fair’s Chief Oper- ating Officer, Kevin Doris observed numerous new merchandising techniques that he believed could add value to the way Gerland’s services its customers. One technique which Mr. Doris came across was an eye-catching merchandis- ing concept referred to as the “Stor

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