Case Study
The Look That Sells for...Gerland’s Food Fair
LO5-177e www.metro.com/grocerysolutions The Look That Sells for...Gerland’s Food Fair During a trip to visit grocery stores around the country, Gerland’s Food Fair’s Chief Oper- ating Officer, Kevin Doris observed numerous new merchandising techniques that he believed could add value to the way Gerland’s services its customers. One technique which Mr. Doris came across was an eye-catching merchandis- ing concept referred to as the “Stor