John Lewis Partnership Case Study 1000: Touch Screen & Way Finding The John Lewis Partnership challenged Interdirect to create a state-of-the-art digital way finding system for its brand new store in Exeter. The Challenge JLP challenged us to use our considerable experience of developing way finding solutions, to create a system that would define the future standard for in-store, self- serve touch screens. The system had to map the entire six-floor building, allow users to search and browse JLP’s product range, guide users to product locations and raise awareness of special promotions by prominently displaying appropriate marketing messages. The Work As a brand new store, the mapping and way finding aspects of the system have never been more important. The maps were designe

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