Case Study

The Gruffalo

The Gruffalo

The Gruffalo www.gruffalo.com Industry Entertainment and education Partner Distinction The Courtyard 35/37 St Mary's Gate The Lace Market Nottingham NG1 1PU www.distinction.co.uk James Bloor T: 0115 704 3011 E: info@distinction.co.uk Background The Gruffalo is one of the world’s best-loved monsters, who stars in a series of books for children under six years old. Goals & Challenges Pan Macmillan wanted to gi

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