Case Study

The Good Guys

The Good Guys

Pages 1 Pages

About The Good Guys The Good Guys is an iconic Australian electrical appliance chain. They first opened their doors in 1952 and now have 100 physical stores across Australia, as well as an online outlet. The Good Guys’ supplier include brands such as Apple, Bosch, Breville, Dyson, Samsung, Canon, Sony and Hisense, through to smaller, family-owned businesses. The challenge In the increasingly-competitive retail market, The Good Guys approache

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