WHITE PAPER THE DATA CLOUD: MOBILIZE YOUR DATA IN THE SERVICE OF YOUR BUSINESSWHITE PAPER 2 DECISIONS WITHOUT DATA Nearly 9 out of 10 IT leaders report that data silos are creating business challenges for their organization’s digital transformation initiatives 1 . As a result, organizations of all sizes and across all industries make decisions with limited insights. As innovative as today’s analytic solutions are, they all rely on data. Most of that data languishes in dozens or hundreds of silos across an organization. And it’s just as difficult to obtain second- and third-party data, with the hope of enriching your existing data to acquire the deepest insights possible about your business, your customers, and your future. This is a decades-old problem that began with on-premises

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