infor.com/crusaders CUSTOMER INNOVATION STUDY The Crusaders Grow ticket sales by 10% while reducing spend on the 2017 season membership program by 12% + We’re a small organization, but our track record speaks for itself. We’re the most successful rugby club in the world based on our on-field results. We’ve spent a year customizing the Infor CRM software into a tool that’s hugely valuable to us, because it helps to future-proof our organization.” Warren Goddard General Manager Commercial, The Crusaders “Table of Contents 3 Facts at a glance 4 Executive overview 5 Situation analysis Creating the foundation for a solid customer experience with Infor CRM 6 Innovation strategy Driving depth and breadth of customer engagements 8 Results Achieving business growth and cos

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