Case Study

The Coves

The Coves

Pages 2 Pages

I f Mike Zakarian ever decides to quit the general contracting biz, he’s got another career waiting in the wings. “To be honest, I’m probably BehrPro SM and The Home Depot’s best sales rep,” he says with a laugh. “I just think the products are phenomenal and the service is amazing. No joke.” It was that enthusiasm that enabled Zakarian to land a 24-building project at The Coves in Palm Beach, Florida using the new BEHR MARQUEETM paint line. “The Coves is a community without a big budget for HOA so it’s important that any job you do lasts,” explains Zakarian. “From working with MARQUEE, I knew it had the dirt resistance and durability they needed. I worked with my rep and got some color samples, showed the board how it covers fine cracks, and basically told them that this

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