Hey! Let’s find the perfect v acation for y ou... Let’s go!? C a s e s t u d y T h e C a l i f o r n i a n t r a v e l b u d d y : a c h a t b o t t h a t i n c r e a s e s c u s t o m e r e n g a g e m e n t2 8 1 t r a v e l a c t i v i t i e s with Virgin Holidays 2 4 h o u r s to buy one activity 1 c h a t b o t to engage people and sell activities T h e t h i r d M o n d a y o f J a n u a r y i s c o n s i d e r e d t o b e t h e m o s t d e p r e s s i n g d a y o f t h e y e a r . B u t s o m e d i s a g r e e . V i r g i n H o l i d a y s d e c i d e d t o s h a k e a w a y M o n d a y ' s b l u e s b y f o c u s i n g o n t h e p o s i t i v e a n d f u n t h i n g s t h a t a r e h a p p e n i n g i n t h e w o r l d . T h e c a m p a i g n “ S c r e w I t , L e t ’ s D

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