Location Philips Lighting Case study The Bullring The Bullring - Birmingham LED Lighting SolutionThe Bullring is synonymous with the city centre attracting some 40 mil- lion visitors each year. This leading retail venue has been awarded many accolades for its appeal as one of the most exciting shopping destinations anywhere in Europe!Background 5 years on from it’s reopening The Bullring was keen to review the decora- tive lighting scheme.

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