The Berkeley Oceanfront Hotel CASE STUDYThe Berkeley Oceanfront Hotel https:/ /weddings.berkeleyhotelnj.com/ An iconic seA side hotel exp Ands its horizon with A comprehensive new digit Al str Ategy. About The Berkeley Oceanfront Hotel Designed by Beaux Arts architect Whitney Warren, The Berkeley Oceanfront Hotel has been an icon of Asbury Park for more than 100 years. Its idyllic seaside setting and proximity to the Asbury Park boardwalk makes The Berkeley a popular vacation spot while the hotel’s luxury and grandeur makes it an ideal wedding destination. the chAllenge How does a Victorian era hotel compete in the digital age? The Berkeley’s old-fashioned charm transports guests to the Victorian era, but the owners knew they needed to balance that historic glamour with a cutting

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