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The art of virtual photography: Electric Art harnesses Autodesk 3ds Max to create powerful print images

The art of virtual photography: Electric Art harnesses Autodesk 3ds Max to create powerful print images

Autodesk
Pages 2 Pages

Creating powerful images that communicate complex ideas and evoke emotions is the key to successful print ads. For Bruce Bigelow, co-director and senior artist at boutique creative post house Electric Art, his adoption of Autodesk ® 3ds Max ® as a print production tool, has enabled a shift in the traditional advertising craft loop and the delivery of virtual photography. “The toolkit has expanded to allow for creative freedoms that just are

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