Navegate ® The Art of the Drop Case Study: The Pokémon Company InternationalThe Art of the Drop Case Study: The Pokémon Company International The Challenge: Getting Pokémon products—cards, toys, games, and more—to their distribution points all across the United States exactly on time, was a logistics challenge Navegate took on with enthusi- asm that rivaled the brand’s dedicated consumers worldwide. In this logistics game, we’re talking “street dates”—that means no store can receive the products earlier than another store, in order to honor Pokémon’s officially announced release date, or street date, designed to maximize consumer anticipation and excitement around new and time-sensitive products. About Pokémon: Pokémon was launched in Japan in 1996 and today is one of the

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