Overview Texas Instruments (TI) strategically wanted to secure stable occupancy in portions of their corporate campus facilities that were not in their long term plans, while creating contiguous blocks of prime space for their own growth and utilization. To accomplish the task, three publically traded, multi-national companies had to be directed, motivated and lead to the appropriate conclusion simultaneously. Strategy The strategy for the corporate campus assignment was to: ? Create the interest of the parties in the specific attributes of the campus space that met their needs as each had different motivations. ? Create a competition for the space that met the needs of each party, while offering incentives to achieve the release of the desired space for use by Texas Inst

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