Case Study
Tetra Pak® Contributes to Continued Growth in Global Coconut Water Market
CASE STUDY TETRA PAK ® CONTRIBUTES TO CONTINUED GROWTH IN GLOBAL COCONUT WATER MARKET Executive Summary Coconut water has moved from being a niche health product to an increasingly popular drink around the world. This trend started in Brazil in the 1980’s and has seen enormous growth in the last five years, as consumers have been drawn to its natural health benefits. Worldwide, the number of product launches in the coc