In 2019 T esco celebrated 100 years in business. They decided to mark the occasion with the launch of a new brand, to honour its founder - Jack Cohen. The new store, branded ‘ Jack’s’ would move into a more cost-efficient space, whilst remaining part of the T esco family. Jack’s stores would sell a smaller range of products - offering the best possible value. This provided the T esco shopper with a budget alternative whilst maintaining quality and provided an opportunity to mark the company’s centenary. Client need Retailers today are facing greater challenges than ever before. Customer expectations are rising, as the market becomes more challenging and competitive on price. All retailers must look at cost, business efficiency and customer service. T esco wisely decided to mak

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