CONSUMER PACKAGED GOODS & RETAIL TECKDESPACKAGING INNOVATION DRIVES SUSTAINABLE GROWTH Consider a bottle of water as it sits on a supermarket shelf to be chosen by a consumer among competing options – maybe thanks to brand recognition, price or simply a pleasing package design. But a lot more is required of that bottle than is not readily apparent. It has to protect its contents during shipping, minimize weight to reduce material and transportation costs, twist open easily in a buyer’s hands – all involving a plethora of engineering and design decisions blending art and science. Multiply that by every product on every retail shelf on the planet and that translates into an over US$8 trillion consumer packaged goods (CPG) industry, according to global management consulting group

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