Case Study
Technology Investment Provides the Edge in an Intensely Competitive Market
Bluewater Vacation Rentals is the premier vacation rental firm on North Carolina’s “Crystal Coast,” handling 19,000 reservations—and 350,000 vacationing guests—a year. They also operate a reservation call center, maintenance and housekeeping crews, a facility that launders linens for the rental properties, a pool and spa company and an insurance division. In addition, Bluewater is the area’s largest real estate company, with over 30 age