Case Study TaurusTaurus delivers specialized, cutting-edge, synergistic solutions that enable decision making for businesses in the insurance, retail and logistics and education industries. In its sales eorts, Taurus, however, was faced with the challenge of decreasing sales cycle and penetrating top IT decision makers in Insurance, retail and logistics and education industry. It’s a challenge to get hold of Top level IT decision makers and it's hard to connect without right contact and message. Taurus To free up their internal sales team to do what they do best, closing deals, Taurus engaged Thomson Data on a pilot project of 3 months for Multichannel marketing. In this process, Thomson Data targeted the Key top level IT decision makers in Insurance, retail, logistics and educati

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