Taking A Bite Out Of The Competition: Using Data To Intensify QSR Customer Loyalty CivisAnalytics.com 2021 Case StudyCIVIS ANALYTICS 2 USING DATA TO INTENSIFY CUSTOMER LOYALTY Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion. INTRODUCTION America’s appetite for quick-service restaurants appears insatiable: forecasters expect the QSR market to grow by $122.8 billion between 2020 and 2024. But the sector’s evolution is complicated by rapidly changing customer expectations, including skyrocketing demand for personalized loyalty rewards and expanded digital ordering and payment options . QSRs

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