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Case Study

Taiwan Mobile (leading telco in Taiwan)

Taiwan Mobile (leading telco in Taiwan)

Appier
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AD VERTISER Flight ??? Two weeks Taiwan Mobile (leading telco in Taiwan) Appier greatly enhanced click-through-rate, which increased 30% across the campaign cycle. Cost per click decreased by 40% over the same period. Generate traffic to TWN Telecom website at minimum cost. Objective Click on the Ads RESUL TS 70% CTR Avg CPC USER FL O W 0.8 0.7 0.6 0.5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 8 7 6 5 4 1 2 3 4 5

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