Case Study
Tackling opportunistic fraud
www.baesystems.com/businessdefense Q. Why do you believe touchless claims could have an impact on insurance fraud? Some of it comes down to human nature: people are more willing to lie – if they think there is no impact on others. They’re also more likely to take something that they’re not entitled to if they think they’re owed something. Remove human interaction from a claim process, and people are more likely to believe they’re lying to a faceless corporation. Add to the fact that most people don’t need to claim and therefore might start to think that their premiums never show a ‘return’ and we get to a point where customers begin to wrongly imagine they’re simply taking what’s owed to them. The team at the Center for Advanced Hindsight (CAH) at Duke University where Dan Ar