Taboola Generates 80% Lower Bounce Rates Than Display for Big Decisions 3.5 Minute Average Time Spent On-Site 80% Lower Bounce Rates Than Display 8K Email Newsletter Subscriptions CaseStudy Personal Finance COMPANY: Big Decisions is a financial website offering easy-to-use calculation tools and educational resources that help users manage their personal finances. CHALLENGE: Educate new audiences across the web about Big Decisions and attract new users to their personal finance services. SOLUTION: Leverage Taboola’s discovery platform to promote educational landing pages to highly-engaged users on top sites across the web. RESULTS: Discovery campaigns generated over 8,000 subscriptions for Big Decisions’ email newsletter; Taboola-referred users spent more than 3.5 minutes on-site,

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