Case Study
T-Mobile flagship store in Times Square
Location Times Square, New York City, NY Project Type Retail Product Alloy, Black Matte 24” x 24” Impervious, White 6” x 36” Quantity 4200 SF Alloy for Sales Floor 215 SF Impervious for Feature Wall Design Firm FRCH Tile Installer Union Flooring Installations In an ever-evolving, omnichannel retail world, a retailer’s physical stores, in conjunction with its digital presence, play a critical role in meeting customers’ multidimensional and dynamic shopping needs. According to A.T. Kearney’s Omnichannel Shopping Preferences Study, two-thirds of customers purchasing online use a physical store before or after the transaction. Therefore, the value of physical stores for customers and retailers amounts to far more than just the sales that are captured within them. Many savvy retai