SYMANTEC NEw Y ork C iTY i Nfl ATAbl E puff Er SphErE XXl 3M Challenge Experts in anti-virus security software, the challenge facing Symantec was how to make the invisible danger of cybercrime, visible; how to get consumers to understand their vulnerability and most importantly how to position their brand as the go to solution for these problems. Obje Ctive Recognising the need to gain attention and engage consumers in order to promote r

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