A thirst to better understand how investors and consultants think and make decisions about manager selection led Sydbank Asset Management down the technology path to eVestment. Sydbank AM, headquartered in Aabenraa, is Denmark’s fourth largest bank. Its asset management arm manages USD $12.5 billion (DKK 84 billion) on behalf of pension funds, foundations, and individuals, across a range of strategies covering developed and emerging markets, equity and debt, as well as multi-asset investments. After hearing Danish pension fund, PFA Pension, talk about its manager selection process at an eVestment manager event in 2015, Sydbank AM’s Senior Institutional Sales Manager, Christian Farø, realised populating databases was crucial if the firm wanted to win and retain bus

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