SwissBankLeveragesVeetingforGrowthStrategy Overview VermögensZentrum (VZ), a Swiss banking institution,hasa25-yearhistoryofdelivering expert advice on wealth and asset manage- ment, retirement and estate planning, and a full range of financial services to satisfied clients.Morethantwodozenbranchlocations acrossthecountryservecorporateandindi- vidual customers, and the institution also maintains an asset center in Munich, Ger- many. Challenge VZ wanted to build on its strong reputation andflourishingbusinessmodelbyexpanding tonewserviceareasbothwithinSwitzerland andbeyondthecountry’sborders.However, high costs for building brick- and-mortar branches for each service region posed a problem. The nature of the geography in Switzerlandmeantthatpopulationsinmoun- tainousareaswouldbedifficulttore

Join for free to read