Swiftkey Takes Empathic Product Design to the Front Line, Implementing More Than 800 Ideas Submitted by Users Via UserVoice’s Feedback Platform
Swiftkey Takes Empathic Product Design to the Front Line, Implementing More Than 800 Ideas Submitted by Users Via UserVoice’s Feedback Platform
2 PagesIDEA #42 CASE STUDY MOBILE INDUSTRY Company Profile Since 2008, London-based Swiftkey has devel- oped an award-winning keyboard app for An- droid smartphones and tablets that provides ac- curate predictions as users type, making typing quick and easy . By reading users’ Twitter, Face- book, Gmail, RSS feeds, as well as the text they type on their Android devices, Swiftkey learns how users “talk” and then offers more accurate auto-corrections
