Case Study

Suunto

Suunto

Pages 2 Pages

Overview Suunto, a subsidiary of the Amer Sports Cor­ poration, manufactures and markets sports watches, dive computers, compasses and precision instruments helping consumers technologically connect to their active and adventurous lives. Based 19 kilometers north­ east of Helsinki in Vantaa, Finland, the company handcrafts the devices at a purpose­built fac ­ tory and exports to over 100 countries. Challenge Driven by technology improvements over the last decade, data­ driven personal devices such as activity or fitness trackers have become increasingly popular amongst both profes­ sional and amateur athletes as well as sports enthusiasts. These wearables monitor and track fitness-related information such as dis ­ tances travelled, altitude climbed, dive depth, heartbeat and ca

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