Case Study
Suunto
Overview Suunto, a subsidiary of the Amer Sports Cor poration, manufactures and markets sports watches, dive computers, compasses and precision instruments helping consumers technologically connect to their active and adventurous lives. Based 19 kilometers north east of Helsinki in Vantaa, Finland, the company handcrafts the devices at a purposebuilt fac tory and exports to over 100 countries. Challenge Driven by technology improvements over the last decade, data driven personal devices such as activity or fitness trackers have become increasingly popular amongst both profes sional and amateur athletes as well as sports enthusiasts. These wearables monitor and track fitness-related information such as dis tances travelled, altitude climbed, dive depth, heartbeat and ca