Sustainable materials, better bottom line How did HP cut costs without cutting corners? By turning to an environmentally conscious packaging solution from BillerudKorsnäs. BillerudKorsnäs helped HP achieve sustainability gains and cost savings with its notebook packaging — and won a Green Supply Chain Award Each year, HP produces nearly 40 million notebooks in China. A large proportion are shipped to the U.S. and European markets via increasingly costly airfreight. To protect its notebooks in transit, HP wanted a sustainable packaging solution that would keep costs in check. HP also wanted help in reaching one of the ambitious goals created as part of its Sustainable Impact strategy — ensuringthat all paper-based product packaging be derived from certified and recycled sources by 2020. The

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