The customer and his requirements With around 2 400 branches, dm-drogerie markt is one of the leading drugstore chains in Europe. The 36 000 employees in eleven European countries generated over 5.6 billion Euros in fiscal year 2009/2010. The growth in turnover has always been in the two-digit area in previous years, and each year sees approximately 100 new dm stores opening. In view of these above- average growth rates, the company deci

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