CASE STUDY TITLE Outsourced Marketing Department www.sussexcancerfund.co.uk The Brief Sussex Cancer Fund was a well-established charity that has provided funds, equipment and research funding to help the people of Sussex. While they have been doing an amazing job, they were little known outside their immediate circle of supporters and the charity’s beneficiaries. The charity is managed by Julia Lenton with an over seeing board of Trustees. The day to day running of the charity was leaving Julia little time for additional marketing and profile-raising activity. Our initial brief was to create a marketing strategy to build awareness. SUSSEX CANCER FUND: Retained Client “Working with The Sussex Cancer Fund has been a fulfill

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