1 · Case study Case Study Developing New International Markets Insights2 · Case study Whitbread Whitbread is the power behind some of the UK’ s most successful, much- loved hospitality brands. Employing over 40,000 people and serving more than 22 million customers every month in the UK, Whitbread’s brands include Costa, Premier Inn, Beefeater Grill, Brewers Fayre, T able Table and Taybarns. Whitbread’s ambitious and fast-paced growth will, by 2016, see 3,500 Costa stores worldwide and the rollout of its Premier Inn brand in Asia. To support this international growth strategy, Whitbread identified the need to develop the international competence of employees working in these new markets.3 · Case study The last decade has seen Costa expand globally with the opening of many new outle

Join for free to read