20160628 HOW FEEDZAI HELPS ENGINEER BANKING FOR THE BRANCHLESS WORLD 1 Supercharging Online Account Opening For A Top 10 US Retail Bank HOW FEEDZAI HELPS ENGINEER BANKING FOR THE BRANCHLESS WORLD THE CHALLENGE When a Top 10 US Retail Bank decided to offer its core checking account via an online sign up process, it found their fraud and risk screening was rejecting more than half the applicants, losing precious business to competitors. While the process had been successful in the bank’s thousands of physical branches, it proved too slow for the digital world. Online customers expect a seamless account opening experience, and this is doubly true of the bank’s target market, Millennials, who will not spend more than a few minutes on their application or tolerate any l

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