TRANSPLACE Sunny Delight Case Study A Complete Logistics Solution Produces Even Sweeter SavingsThe Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America and Western Europe. With U.S. headquarters in Cincinnati, Ohio, and European headquarters in Barcelona, Spain, the company produces and markets such brands as SunnyD ® Original, Fruit2O ® , Veryfine ® and Elations ® . When SunnyD was divested by Procter & Gamble to private equity firm JW Childs, it quickly began building significant business. During this high-growth period, P&G agreed to continue providing service and support for up to a year, giving SunnyD just 12 months to establish its own logistics infrastructure. With its growing need for a scalable transportation management and sh

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