CASE STUDY: Sunderland Software City How LamasaTech Utilised Creative Technology to Drive Brand Awareness for Sunderland Software City CLIENT Sunderland Software City inspires and supports the growth of software companies across the region. Their aim is to make the North East into an established place to do business for the international software industry. OBJECTIVES Create a platform which would get the organisation noticed at events and exhibitions Incorporate lead generation and data capture PROJECT OVERVIEW Sunderland Software City: Creative Technology for Brand AwarenessEngaging prospects and clients is becoming harder than ever. Being heard above the noise and standing out from the crowd is a difficult aim to achieve. Sunderland Software City wanted to create something that would eng

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