SUNDERLAND FOOTBALL CLUB CASE STUDY t: +44 (0) 844 870 8971 e: info@communicatorcorp.com w: www.communicatorcorp.com 2 SUNDERLAND FOOTBALL CLUB DOUBLE CLICKS BY GOING RESPONSIVE After reviewing the results of their weekly newsletter campaigns in Communicator, Sunderland Football Club (SAFC) noticed that 48% of the emails they sent were being open

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