Case Study
Sun Federal Credit Union Partnership With Fiserv Creates a Successful Credit Card Program Utilizing Credit Full-Service Processing from Fiserv
Sun Federal Credit Union Partnership With Fiserv Creates a Successful Credit Card Program Utilizing Credit Full-Service Processing from Fiserv
Case Study Sun Federal Credit Union Partnership With Fiserv Creates a Successful Credit Card Program Utilizing Credit Full-Service Processing from Fiserv, Sun Federal Credit Union transformed its credit card program from a single offering to a robust credit card lineup, creating options to meet the needs of all members. Applications, issuance and balances all have exceeded credit card portfolio expectations and goals. Sun Federal Credit Union executives recently experienced a presentation about credit card portfolio opportunities, which sparked internal analysis on their single-card offering and its limitations, especially in comparison with competing offers. Through its relationship with Fiserv, Sun Federal then engaged in a thorough evaluation of its portfolio. Portfolio