Case Study Summerfest Grounds, Milwaukee WI Challenge Renowned as “The World’s Largest Music Festival,” Summerfest made its debut in 1968 as Milwaukee’s cornerstone summer music celebration situated along the shorelines of Lake Michigan. Each year, Summerfest gathers the industry’s hottest stars and emerging talent along with approximately 900,000 people from Milwaukee and worldwide for an unforgettable music experience. The spotlight shines b

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