1 of 5 Copyright © 2019 Taplytics, Inc. • +1 866 230 0090 • taplytics.com • contact@taplytics.com Their Goal: Incrementally Improve The Houseparty App In 2018, Houseparty planned to evolve how their app looked and functioned. However, they didn’t want to introduce sweeping product changes all at once because doing so could cause unpredictable fluctuations to their key metrics. Instead, they wanted to roll out small changes incrementally so they could see the impact of each update and reduce the risk of negatively impacting the user experience. Before they could get started, they needed a way to run a large volume of targeted A/B tests and understand how each change was impacting usage across the app. (Previously, they were relying on complex calculation models that weren’t directly ti

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