Case Study

Suburban Hospital

Suburban Hospital

Situation Suburban Hospital’s Joint Replacement Center (JRC) in Bethesda, MD, a member of Johns Hopkins Medicine, was looking to reposition itself to convey a new set of health care principles.These placed more emphasis on wellness, physical rehabilitation, home discharge, shorter lengths of stays and pre-operative education, and less on treating illness.This outlook was also supported by renewed efforts to align physicians, improve clinical outc

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