CASE  STUDY  -­-  SOCIAL  MEDIA  CAMPAIGN   Stevi  B’s  Pizza  Bu?et  targets  women,  20-­-44,  with  children.       •? Objec5ve  –  Increase  Stevi  B’s  Facebook  Fan  Page,  which  started  with  roughly  12,000   fans.   •? Media  Strategy  –  Using  CPC  Tile  Ads  through  Facebook,  promote  specials  driving  users   directly  to  the  Facebook

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